2024
2024 was a transformative chapter in BRABUS history, marking a year of exceptional premieres, all-new design evolutions and collaborations. From the debut of the BRABUS ROCKET 1000 “1 of 25” and ROCKET GTS—each boasting 1,000 horsepower and introducing a new era of BRABUS high performance—to the reveal of the BRABUS BIG BOY 1200, the first-ever BRABUS Masterpiece motorhome, the 1-Second-Wow took on entirely new dimensions. The world’s first BRABUS Boutique opened its doors in Dubai, setting a new benchmark for the BRABUS experience worldwide, while Signature Night 2024 showcased an unprecedented lineup, including the BRABUS 800 WIDESTAR trio, the BRABUS 700 BLUE SKY, the “Deep Blue” and “Peetch” Series, and a reimagined fashion offering with the Masterpiece Clothing Collection 2025. The world of BRABUS Marine expanded with stunning new 45-foot Shadow superboats and an all-new electric surfboard in collaboration with Awake, while strategic partnerships with Sunreef Yachts and the Aura Blockchain Consortium underscored our continued evolution as a specialist for tailor-made luxury mobility.
Brabus shadow cross cabin 1000 & 1200 black ops Signature edition
The BRABUS SHADOW 1000 and BRABUS 1200 XC CROSS CABIN BLACK OPS SIGNATURE EDITIONS are launched as the first all-new world premieres of the year at boot Düsseldorf—the world's largest international yacht and water sports trade show. Boasting 1,000 and 1,200 horsepower, respectively, as well as up to 45 feet of deck size, the two fully BRABUSized superboats introduce visitors to the show and fans of the brand alike to an entirely new dimension of BRABUS Marine.
brabus boutique grand-opening dubai
In February of 2024, the world’s first BRABUS Boutique officially opens its doors in the heart of Dubai. Located in the City Walk lifestyle space not far from Sheikh Zayed Road, one of the most prestigious boulevards in the Middle East, the boutique becomes the primary hot spot for customers and fans of the brand across the region to connect with the world of BRABUS.
Brabus Rocket 1000 GT "1 of 25"
The BRABUS ROCKET 1000 “1 of 25” launches in early 2024 at the grand opening of the BRABUS Boutique in Dubai as one of the most significant milestone supercars in nearly five decades of our brand’s history and the new face of BRABUS high performance. Based on the Mercedes-AMG GT 63 S E Performance, the hybrid Masterpiece produces a peak power output of 735 kW / 1,000 hp and 1,620 Nm (1,195 lb-ft) of torque courtesy of the new BRABUS 1000 drivetrain, combining a 4.5-liter increased-displacement V8 engine and a cutting-edge synchronous permanent magnet motor installed at the rear axle.
From a standstill, the ROCKET 1000 charges to 100 km/h (62 mph) in just 2.6 seconds. The top speed is electronically limited to 316 km/h (196 mph). Visually, the supercar is a space odyssey in every detail—boasting a spectacular widebody exterior concept, carbon fiber aerodynamic components, BRABUS Monoblock P “Platinum Edition” high-end wheels and a bespoke Masterpiece leather interior to match. Production is limited to only 25 units worldwide.
brabus 930
The BRABUS 930 is maximum individuality, elegance and the unmistakable precision of German performance engineering brought together in a breathtaking BRABUS Masterpiece that defies convention. It is a gesture of perfection. A world between worlds—created for those chasing after one very simple thing: the 1-Second-Wow. Based on the Mercedes-AMG S 63 E Performance, the supercar produces a system output of 684 kW / 930 hp and a maximum torque of 1,510 Nm (1,114 lb-ft). Despite an unladen weight of approximately 2.6 tons, it accelerates from a standstill to 100 km/h (62 mph) in just 3.2 seconds. The top speed is electronically limited to 290 km/h (180 mph).
BRABUS SHADOW 1200 SUN-TOP PHANTOM GRAY SIGNATURE EDITION
The BRABUS SHADOW 1200 SUN-TOP PHANTOM GRAY SIGNATURE EDITION hits the waves at Palma Boat Show 2024. Instantly recognizable thanks to its all-new “Phantom Gray” signature look and striking red accents, inspired by the BRABUS CRAWLER, it seamlessly fuses the intensity of open-air boating with the haptics, elegance and exclusivity of tailor-made BRABUS interior luxury. Triple Mercury Racing 5.7-liter V10 engines generate a combined power output of 1,200 horsepower, allowing this 45-foot Shadow to effortlessly fly across the water at a comfortable cruising speed of 40 knots and top speeds of up to 55 knots.
BRABUS X AWAKE
The first collaboration of the year is announced just ahead of the summer and the 2024 boating season: BRABUS X Awake Electric Surfboards. Founded in 2013, Awake’s mission is to create unique experiences for adventure seekers in search of their next thrill, making them a perfect fit for the co-development of an all-new BRABUS 1-Second-Wow effect. The first result of the collaboration—the LIMITED EDITION SHADOW JETBOARD—celebrates its official world premiere on the same day, introducing the world of all-electric surfing to the BRABUS DNA with unmistakable Black and Bold signature styling, next-level versatility and a top speed of over 55 km/h. Production is limited to just 77 units worldwide, a tribute to the year 1977, when BRABUS was founded.
Tuningprogramm smart #1 & #3
The smart #1 and #3 BRABUS step back into the spotlight with two all-new, reimagined individualization programs designed to take the upper echelon of the current smart portfolio to the next level. More 1-Second-Wow. More urban chic. More BRABUS. Featuring a selection of Black and Bold exterior components, a signature wheel design and BRABUS typical upgrades for the interior, owners of the smart #1 and #3 BRABUS now have more ways than ever to make their personal ride even more exclusive.
BRABUS X SUNREEF
In a new strategic partnership, BRABUS joins forces with Sunreef Yachts, the worldwide leading designer and manufacturer of custom-built multihulls, to create an entirely unique line of high-end luxury motor catamarans. The collaboration brings together two renowned brands that have been active in the luxury mobility segment for decades, expanding the BRABUS Marine portfolio with a selection of exclusive luxury products that will offer a new way to experience the world of BRABUS on the open waters.
The collaboration is officially inaugurated at the Monaco Yacht Club during an exclusive night hosted by Sunreef Yachts and BRABUS during the Monaco Yacht Show—gathering VIP guests from all over the world, including Sunreef Ambassadors Rafael Nadal, Fernando Alonso and Mike Horn.
brabus 800 Superblack, deep blue & mean green
The icon returns. The latest generation of the BRABUS 800 WIDESTAR debuts at Signature Night 2024 with three brand-new supercar world premieres based on the current W 465 series Mercedes-AMG G 63. The BRABUS 800 MEAN GREEN, DEEP BLUE and SUPERBLACK roll onto the show floor with a power output of 662 kW / 800 hp, bespoke Masterpiece interiors in three unique signature styles and a reimagined WIDESTAR exterior concept—available in two material variants. Thanks to a 4.0-liter high-performance V8 engine aspirated by two specially developed BRABUS turbochargers, the BRABUS 800 sprints from 0 to 100 km/h (62 mph) in just 4.0 seconds. The supercar’s top speed is electronically limited to 240 km/h (149 mph).
BRABUS BIG BOY 1200
Just as the final show car exits the stage at Signature Night 2024, the curtain opens for the biggest highlight premiere of the evening—literally: the BRABUS BIG BOY 1200. The first-ever BRABUS luxury motorhome. It’s big. It’s wide. And it takes you anywhere you want. It’s a new type of Masterpiece, named after one of the biggest locomotives in the world and born out of the idea to create a BRABUS luxury experience that moves with you, that adapts to your personality and that quite literally transforms ‘anywhere’ into ‘home.’
Over 30 square meters of luxury living space inspired in every detail by the BRABUS design DNA are enhanced by two electrically extendable slide-outs on each side, increasing the interior width by 4.50 meters. Hydraulic supports ensure stability on any surface, while an electrically extendable entry step offers easy access.
BRABUS ROCKET GTS
Reflecting the absolute peak of BRABUS high-end coachbuilding in every single detail, the ROCKET GTS—derived from Gran Turismo Shooting Brake—is the ultimate fusion of bold design and sheer power. With a sleek and menacing silhouette made entirely of exposed-structure carbon fiber, combined with a fitting stance that’s both wide and low, it is all-out 1-Second-Wow. Its colossal output of 735 kW / 1,000 hp and 1,620 Nm (1,195 lb-ft) of peak torque is an undeniable statement on its own: It doesn’t get more BRABUS.
Every single detail of the BRABUS ROCKET GTS’s exterior was developed through the use of state-of-the-art CAD and CFD technologies as well as intensive optimization in the wind tunnel to offer a completely new level of Masterpiece luxury. Produced via autoclave utilizing cutting-edge prepreg processes, the Hyper GT’s entire body is made of particularly lightweight yet high-strength carbon. A first in nearly five decades of BRABUS history.
Courtesy of cutting-edge performance engineering combining a BRABUS eight-cylinder increased-displacement engine and sophisticated electric drive, the BRABUS ROCKET GTS is one of the fastest hybrid supercars in the world. From rest, it sprints to 100 km/h (62 mph) in just 2.6 seconds and hits 200 km/h (124 mph) in just 9.5 seconds. Only 23.6 seconds pass between takeoff and the supercar breaking through the magic mark of 300 km/h (186 mph). The top speed is electronically limited to 317 km/h (197 mph).
BRABUS 1000 all grAy
The BRABUS 1000 ALL GRAY is presented on the show floor of BRABUS Signature Night 2024 as a unique transfer of the design ethos and power of the BRABUS ROCKET 1000 to a new platform. Based on the Mercedes-AMG S 63 E Performance, this unapologetic Masterpiece supercar of the BRABUS Collection 2025 inherits the absolute maximum of what we have to offer. It was designed to captivate, impressing with a unique, monochrome gray signature look and harnessing every cubic inch of its next-level performance figures in the creation of an extravagant 1-Second-Wow effect.
The supercar is equipped with a new version of the BRABUS 4.5-liter twin-turbo V8 engine, fine-tuned to the hybrid drive technology of the current Mercedes-AMG S 63 E Performance. The combination of BRABUS increased-displacement engine and alternative drive technology results in performance previously unknown under the hood of the S-Class: Together the two power units produce a combined system output of 735 kW / 1,000 hp. Even more breathtaking is the peak torque of 1,620 Nm (1,195 lb-ft). The BRABUS 1000 ALL GRAY accelerates from 0 to 100 km/h (62 mph) in just 3.1 seconds. The top speed is electronically limited to 290 km/h (180 mph).
BRABUS 700 BLUE SKY
The BRABUS 700 BLUE SKY is a journey through the senses. A Masterpiece supercar of the highest level that transcends all conventional definitions and suggests a new way to perceive and experience elegance. Based for the first time on the Rolls-Royce Cullinan, it is luxury that activates all the senses in an entirely unique way, created to deepen your connection to the road, the environment and the boundless possibilities that lie ahead. Every detail, tailored to create an experience that is uniquely yours. It is a portal into another world. A world beyond all sensations.
Powered by a twelve-cylinder twin-turbo engine with a displacement of 6.75 liters producing 515 kW / 700 hp and a maximum torque of 950 Nm (701 lb-ft), the BRABUS 700 BLUE SKY accelerates from 0 to 100 km/h (62 mph) in 5.0 seconds. The supercar’s top speed is electronically limited to 250 km/h (155 mph).
BRABUS MASTERPIECE FASHION COLLECTION
This is BRABUS, ready to wear. Another brand-new highlight revealed at Signature Night 2024—the BRABUS Masterpiece Clothing Collection 2025. Bridging the gap between automobile and fashion design, the collection offers an answer to the question: How to wear a BRABUS Masterpiece? It is an elegant transfer of the BRABUS style to the realm of fashion, expanding our portfolio of bespoke high-end products and perfectly mirroring the BRABUS Masterpiece supercar aesthetic in its design and choice of materials as well as the quality of execution.
BRABUS DEEP BLUE SERIES
Elegant. Timeless. 904. BRABUS “Deep Blue” is monochromatic signature design in its purest form. It’s a connoisseur’s shade, mesmerizing, modern and, to us, truly the only contender to challenge black for the title of ‘most elegant color.’ The latest series of DEEP BLUE supercars is presented at Signature Night 2024 with three 900-horsepower Masterpieces—a luxury SUV, a two-door convertible and a purpose-built off-road titan driven by six wheels. All three offer a showcase of the range, versatility and undeniable elegance of this unique aesthetic. All three complement their signature colorway and massive power output with BRABUS typical carbon accents. Inside, the finest leather meets next-level attention to detail, while black wheels ground each design in bold contrast.
BRABUS PEETCH SERIES
Live to stand out. The BRABUS "Peetch" series is a bold new flavor of luxury and a never-before-seen BRABUS signature style. This haute couture-inspired aesthetic—unveiled with the world premieres of the BRABUS 900 PEETCH and BRABUS 600 PEETCH—sets the stage for a striking redefinition of maximum high-performance luxury. It is a cheeky twist on our typical design language, created to deliver an instant 1-Second-Wow effect and add a unique, unmistakable touch of color to the BRABUS Collection 2025.
Based on the Porsche 911 Turbo S Cabriolet, the BRABUS 900 PEETCH is a fresh new look for an old favorite. 662 kW / 900 hp and 1,000 Nm (738 lb-ft) of torque combined with an aesthetic that’s simply impossible to ignore make this two-door Masterpiece convertible an absolute showstopper. It charges from 0 to 100 km/h (62 mph) in a breathtaking 2.5 seconds. The top speed is electronically limited to 340 km/h (211 mph).
The BRABUS 600 PEETCH brings the BRABUS “Peetch” look to a different kind of powerhouse. Based on the Range Rover P530, this Masterpiece SUV combines a luxurious off-road heritage with a design that is anything but ordinary. It is a bold expression of luxury, as unique as it is striking. Inside and out, it is a style-forward supercar with a powerful feel-good factor, giving undeniable proof to the idea that standout style doesn’t have to compromise performance. The sprint from 0 to 100 km/h (62 mph) takes just 4.5 seconds. The supercar’s top speed is electronically limited to 250 km/h (155 mph).
BRABUS X Aura BLOCKCHAIN CONSORTIUM
In a milestone effort to prevent forgery, BRABUS joins the Aura Blockchain Consortium alongside some of the most prestigious luxury brands in the world, including LVMH, Prada Group, Cartier (part of Richemont) and OTB Group. Integrated within the interiors of our most exclusive luxury mobility products beginning with model year 2025 and available for direct access via state-of-the-art, high-security NFC technology, a Digital Product Passport certifies ownership, mitigating counterfeits and offering unparalleled transparency with a digital proof of authenticity. This innovative system allows owners to validate the originality of their purchase, from the exterior components to every thread of the interior, while the Aura private blockchain ensures this information is trusted and immutable.