BRABUS LOVERS ROSE COLLECTION

A LOVE LETTER TO PERFORMANCE.

05.10.2026 -Created in collaboration with Alicia Keys and Swizz Beatz, the BRABUS LOVERS ROSE COLLECTION is a meeting of creative worlds – inspired by a shared passion for music, design and the automobile. It is a love letter to the art of performance. A deeply personal exploration of love, ranslated into a curated range of contemporary streetwear, from graphic T-shirts and long-sleeves to sweatshirts, hoodies, track pants, shorts and caps.

At its center is the rose. A timeless expression of love, dedication and creation, reimagined through the unmistakable aesthetic and signature design cues of BRABUS. Around it, references to LOVERS ROSE meet graphic interpretations of the BRABUS identity, creating pieces that move between music, fashion and automotive culture.

A defining source of inspiration for the collection: Alicia Keys and Swizz Beatz’s personal BRABUS BODO Coupe. Itself a story about what we carry forward. Named after BRABUS founder Bodo Buschmann, the supercar was conceived as a bridge between legacy and what comes next. A modern Grand Tourer inspired by the elegance of a bygone era, yet created to move forward. An idea resonates far beyond the automobile. Because LOVERS ROSE, too, is about what remains. The memories we keep. The things we leave behind. The people, passions and experiences that become part of who we are. It is about looking back without standing still.

Discover the complete collection from the collaboration at ComplexCon in Los Angeles. We look forward to welcoming you!